Many car dealerships don’t have a lot of money to spend on marketing and advertising for their dealership after a very tough economic year in 2011, but this doesn’t mean you have to sit back and hope for the best.
There are many cheap online marketing methods car dealers can use to connect with their potential customers.
Some of these options include marketing on social media sites such as Facebook or Twitter by creating a business account to advertise. This is free for you to do and gets your auto trade on the internet for potential customers to come across when looking to purchase a new or used vehicle in your area. Be sure to include the details of your social media business pages by printing your Facebook address and Twitter handle on all business materials.
Alternatively, you could get creative with promotions as everyone loves a bargain! People are increasingly price sensitive during one of worst recessions in decades so try offering different types of promotions such as offering one-off discount coupon codes, a refer-a-friend discount or even a discount for writing a review of your business.
It is always a good idea to search online for businesses like yours. Utilise the search engine “Google”, Twitter or Facebook to find other dealers in your area to get a feel for what marketing tricks your competitors are using. It may offer you some ideas for things you could be doing for yourself.
You will probably find that the most successful car dealerships in your area are marketing online using the internet. You could do the same by purchasing a car dealer website.
Viper Image Media offer Car Dealerships an on-line advertising solution in the form of your own website. Viper Image Media offer car dealerships the opportunity to purchase their own website in order to advertise their auto trade online as well as advertise their stock of vehicles on the internet.
There are two options to choose from, so it really depends how much money you wish to invest in your auto trade for online advertising.
The first option would cost a one off payment of £149.99 +VAT. This would include a domain name for the car dealership, a year free hosting with Viper Image Media, we get you up and running with your website and then it becomes very simple for you to operate.
If you wish to invest a little more money in your car dealer website, then the second option for £299.99 +VAT which includes a domain name for the car dealership, a year free hosting with Viper Image Media, we get you up and running with your website which then becomes very easy for you to upload stock and continue with use. The added benefit with this option is that it includes a FREE mobile website. This means that customers would be able to access your website with ease from their Smartphones.
Give Viper Image Media a call to discuss online advertising on 08456 432 110.
About Adrian Pitt
Connect with me on Google+