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Posts Tagged ‘Dealers’

Investing in online advertising

Thursday, January 26th, 2012

It has become obvious that car dealers are moving away from expending their advertising budget with local newspapers or radio adverts and are now choosing to invest more of their hard earned cash into online advertising.

Car dealers choosing to move in to online advertising are certainly making the right moves as around 90% of all customers looking for new or used vehicles admit to starting their initial searches for their new vehicle online.

With online advertising in mind, it’s very easy to expend a great deal of money and see insufficient results. Therefore, car dealers need to ensure they are investing their advertising budget wisely on something that can work for them. More car dealers are choosing to set up their own independent car sales websites in order to attract local consumers to their vehicles.

In order to attract consumers, car dealers need to ensure the website impresses the customer upon their first glance. It is important for customers to feel ease of use when navigating round the sites layout in order to be able to find exactly what they are looking for. The website needs to promote quality in order to suggest to their customers they are selling quality vehicles and prove they are the market leader in their sales area.

Viper Image Media offer two extremely simple to use websites providing UK car dealers with a low cost solution for advertising.

Both websites are ‘straight off the shelf’ and ready to use so within 60 minutes you could be adding your own cars to your live website. To help get you started Viper Image Media also offer free hosting for both websites for your first year with us.

You will only require a 15 minute crash course over the phone with a Viper Image Media representative who will help you add your business contact information to and your first few cars to get you up and running which means no traipsing through manuals or guides on how to use the website.

However, if you are more tech savvy or have an IT representative working for you and wish to host the website yourself, then choose Car Dealer Version 3.1 for £149.99 = VAT which will simply be emailed to you ready to upload to a server of your choice once payment has cleared.

It’s a far cheaper solution paying up front for your own website as it’s a one off payment to Viper Image Media to get your car dealer website up and running. This means no more astronomical weekly or monthly costs advertising with local or global advertising companies.

Other car dealers have taken advantage of Viper Image Media’s website solution and have been surprised how cost effective and easy to use this solution is; not to mention how quickly they can get up and running, so why not invest your hard earned cash in a website solution that will work for you.

If you would like to get your car dealer business online today, give Viper Image Media a call on 08456 432 110.

Tags: Advertising, Auto, Car, Dealers, Free, Hosting, Investing, Online, Trade, Websites
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Beware Autotrader; many dealers are forced to cut back on cost

Wednesday, January 25th, 2012

Many car dealers approach their marketing by advertising their vehicles on Autotrader as this is what they have always done; previously in magazines and many more recently via the Autotrader website.

Advertising online via Autotrader is often an easy decision for car dealers given the volume of search engine traffic enjoyed by the UK’s number one website to buy and sell new and used vehicles. But the increasing prices of Autotrader could well force car dealers to change their minds.

The most basic web-based advertising package available from Autotrader is called a “Response Package”. This gives you advertising space for 5 vehicles (plus 2 additional for free). This costs a staggering £89.90 + VAT* per week! Rather costly I think you will agree. Obviously, prices go up considerably if you wish to advertise more.

Around £20 per week per vehicle enables you access to their Dealer Portal where car dealers have an opportunity to include a small amount of text about their business, it also gives access to a website link to a stock page to enable the ability to control, review and report on stock levels where you can add up to just 4 images per vehicle.

This could mean that car dealers who wish to use the Autotrader platform to advertise their stock could be faced with a difficult decision of which vehicles they select to advertise on a week by week basis.

For many dealers, they may be happy trying to compete on Autotrader with fellow car dealers by being on the first search engine pages where there is a massive selection of similar vehicle makes, models and age of car, but for others it may well be a losing battle.

It could mean car dealers who feel they are fighting that losing battle need to be smarter with marketing their vehicles elsewhere.

Many car dealers appreciate that many customers looking for a new car may search the web for research purposes and will compare prices for the car they are interested in but customers invariably end up buying at a local car dealer.

Market trends show car buyers are not prepared to travel great distances in order to save money. This means local independent car dealers have an opportunity to build value in their own business and trade profitably by being smarter than the rest.

This is where Viper Image Media is set to assist.

Viper Image Media can offer car dealers a personalised website which has been designed with the intention of “going it alone”. There are no listing fees, no recurring fees (only basic web hosting) and once the site is purchased it’s completely 100% yours!

There are two versions of the car dealer website. The most basic package costs a very small fee of £149.99 + VAT and the more tech savvy website costs just £299.99 + VAT. The two websites have been designed to work hand in hand with Google. Unfortunately, this alone isn’t likely to get traffic immediately to your website but Viper Image Media have come up with a search engine optimisation campaign which can help your website to become more popular for customers searching for cars in local area; so Viper Image Media could assist you with this task for a small additional fee.

Why not go it alone and give Viper Image Media a call today on 08456 432 110 and we can explain everything in more detail.

*Prices correct at the time this article went to print.

Tags: Advertising, Auto, Car, Dealers, Online, Trader, Web-Based, Websites
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Purchasing cars online – gets complicated and costly

Tuesday, January 24th, 2012

The internet has completely changed the way most people purchase products; so surely it’s only a matter of time before online car sales eventually take over from the high street, or will a certain degree of physical interaction by the consumer always be required prior to making a purchase?

Regardless of the answer to this many car dealers are investing in their online business in order to expand their reach to a wider community.

There are many successful car dealers advertising with the likes of Autotrader which surely proves there are many customers who are happy to purchase vehicles online.

Car dealers are placing their trust in Autotrader because it’s the top ranking car sales website on many search engines and therefore is globally visible to anyone searching for cars in quality places. However, choosing to advertise with Autotrader could be a rather costly one and although car dealers are banking on the idea of being visible to millions of people searching for vehicles, you can guarantee they are also competing with potentially millions of other car dealers selling exactly the same stock.

When making a decision on how to invest money in advertising, car dealers have to keep in mind that many customers are only searching the Autotrader to find the vehicle of their choice in the area in which they live. So, maybe the Autotrader is just an excellent place to gather information, research costs, compare models and check out reviews. Searching online is all well and good but does not replace the physical process of seeing, touching and test driving; this is the bit that gains advantage over just checking it out on a laptop or iPad. This is where independent car dealer websites may have an advantage over the Autotrader.

Choosing to invest in an independent website could reap many benefits other than just cost.

Investing in your own website usually means a one off payment for the design and potentially a small on-going annual cost for the hosting of the website, but it means you will be widely available to those people looking on the internet trying to find the vehicle of their choice in the area in which they live, thus removing customer confusion.

Investing in your own website could mean you target people who love the excitement of searching the internet for that next big purchase. It also means you target those people who are happy to research the internet for quality information in order to speed up the buying process and then wish to visit their local car dealer for some showroom interaction.

If you are a car dealer looking to invest in an independent website then give Viper Image Media a call on 08456 432 110 who will be happy to help offer you a solution.

Viper Image Media can host and configure your personal car dealer website for you for as little as £149.99 + VAT. It’s a one off payment which enables you to add your own stock at your speed and leisure; leaving you fully in control.

Tags: Auto, Car, Dealers, Independant, Online, Purchasing, Trader, Websites
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Car Dealers: Could 2012 be the key to your success

Thursday, January 19th, 2012

It’s a fact that auto trade conditions were very tough for all car dealerships last year in the UK and as the economic crisis continues into 2012, car dealers will require some real innovative concepts to encourage customers to consider parting with their hard earned cash.

It’s probable the next few months will be critical to the survival of many car dealerships and therefore they will require some radical thinking to put in place some new ideas for this year; to ensure that every customer enquiry gets turned in to a positive result.

The past three years have seen an all-time low for auto trader showrooms around the globe; not just in the UK so car dealers need to become economically lean with modern ideas and concepts to gain customers confidence; this is the key for motor traders to not only survive in 2012 but to turn this year into a success by maximizing their business opportunities.

What better place is there to advertise your motor trade than in a globally accessible location such as the internet?

Car dealers need to take into consideration that the internet has overwhelmingly changed the way we all live our lives. It affects the way we undertake enquiries and make our purchases.

The internet has also had a considerable impact on the motor vehicle industry over more recent years as more people are choosing this tool this to display their products. The internet is perfectly apt to provide customers with sources of material they can view at their own leisure in their homes, so it would be a fantastic business opportunity for car dealers to tap in to this side of the market.

This is where we can help; Viper Image Media is an auto trader website specialist who can offer you all the tools you need to get your motors advertised on the web.

It’s simple. We can host your personal website, set it up for you, configure it and then hand it over to you for you to add your motor stock and keep it updated. All this can be done for a one off payment as little as £149.99 + VAT for a budget solution.

Alternatively, if you have a little more money available to spend on advertising there is another, slightly more expensive option for £299.99 + VAT which would also give the added bonus of a free mobile ready solution.

Other car dealerships have taken advantage of these Viper Image Media car dealer websites and have described them as the “best turnkey Auto Dealer solution on the market bar none” and have explained, “the software to be so easy to use; adding vehicles to the site and all other administration is so easy and straightforward”.

Even though we are challenging economic times, let the internet enable you to continue your business to grow as utilising the Internet as a marketing tool allows you to target customers from a greater distance that ordinarily may not even know you exist. We are not advising you to replace your car sales showroom, but enhance as the internet generates sales revenue that may not have otherwise been captured on your showroom floor.

Why not give us a call today on 08456 432 110 so we can explain everything to you in a little more detail.

Let us help you get a higher return on your advertising investment by using our internet Car Dealer Websites.

Tags: Advertising, Auto, Car, Dealers, Enquiries, Internet, Marketing, Tool, Trade, Websites
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