Auto Trader mobile announced it achieved 2.2 million unique customers in the month of January 2012 which represents 150% growth in car searches via mobile in the past year.
eBay recently identified Motors as one of its core sale categories as they also expects billions of pounds worth of sales to be generated via mobile technology throughout 2012. eBay’s Clare Moore-Bridger said buying and selling cars through mobile had been surprising as “People don’t expect our customers to be willing to buy cars using their phones, but we have sold Bentleys and Porsches through mobile in the UK.”
eBay have upgraded its motoring mobile app to enable people to search for a vehicle by taking a picture of it.
Therefore, Auto Trader is now competing with eBay to retain its place in the mobile market
The recent advances Auto Trader have made in regards to their mobile application website are a positive move and its surprising that no dedicated motoring company seems to come close in competing with them.
Stats have been compiled from the Auto Trader’s mobile site, iPhone app and android application to show some surprising figures; they show that 73% of car buyers use their mobile when actively looking for their next vehicle, 70% of mobile users are ready to buy their next car and even 46% of people who visit an auto forecourt will access the car information via their mobile whilst stood on the forecourt.
Surprisingly, there are currently very few decent motor classifieds applications or mobile ready websites leaving a gap in the market for someone who is willing to invest the relatively small amount of money into this idea.
Viper Image Media feel it’s a missed opportunity for many new or well established companies to make a name for themselves.
As Autotrader continue to let themselves down slightly because they are constantly trying to increase their offerings; but are still getting the basics wrong in regards to how they support current sellers using their service and also the prices they are charging their customers, we feel there may be a niche in the market.
If you are interested in branching out in to the cyber world of mobile website technology, then check out Viper Image Medias product which is a Car Dealer Website that is mobile ready and all for the tidy sum of £299.99 + VAT.
Viper Image Media’s Car Dealer Website offers a FREE mobile website with version 4.0, FREE domain name, hosting for the first year and installation, there are four templates to choose from, no on-going monthly fees associated with this website, its simple to operate, is search engine friendly and you can save hundreds of pounds each year in comparison to our competitors prices.
Alternatively, if you are not interested in the mobile side of this technology there is a cheaper Car Dealer Website solution for just £149.99 + VAT which still offers a free domain name, the first year free hosting, set up / installation and more importantly no on-going advertisement fees.
Give Viper Image Media a call to discuss this further on 08456 432 110.
About Adrian Pitt
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