For anyone who is searching for a new or used vehicle on the internet will immediately be introduced to the Auto Trader website and the vehicles they have available on-line. The reason for this is that Auto Trader is at the top of many searches for people using internet search engines; so for this reason many individuals and car dealers are choosing Auto Trader to try and sell their vehicles.
Auto Trader may be the greatest car showroom in the UK but car dealers also pay a premium to utilise their advertising services.
Advertising online via the Auto Trader website is often an easy decision for car dealers given the volume of search engine traffic enjoyed by the UK’s number one website to buy and sell new and used vehicles. But the increasing prices of Auto Trader could well force car dealers to change their minds.
The most basic web-based advertising package available from Auto Trader is called a “Response Package”. This gives you advertising space for 5 vehicles (plus 2 additional for free). This costs a staggering £89.90 + VAT* per week! Rather costly I think you will agree. Obviously, prices go up considerably if you wish to advertise more. For around £20 per week per vehicle, this enables you access to their Dealer Portal where car dealers have an opportunity to include a small amount of text about their business, it also gives access to a website link to a stock page to enable the ability to control, review and report on stock levels where you can add up to 4 images per vehicle.
If you feel the Auto Trader website is a little too costly then it’s definitely worth considering investing in your own car dealer website. The reason this could be the best decision for you to invest your money is because for a one off payment for the website you will then have your own platform to advertise as many vehicles as you wish for as long as you have your business.
The internet is perfectly apt to provide customers with sources of material they can view at their own leisure in their homes, so it would be a fantastic business opportunity for car dealers to tap in to this side of the market. This is where we can help; Viper Image Media can provide an auto trade website which can offer you all the tools you need to get your motors advertised on the web.
Viper Image Media can host your personal website, set it up for you, configure it and then hand it over to you for you to add your motor stock and keep it updated. All this can be done for a one off payment as little as £149.99 + VAT for a budget solution.
Alternatively, if you have a little more money available to spend on advertising there is another, slightly more expensive option for £299.99 + VAT which would also give the added bonus of a free mobile ready solution.
Other car dealerships have taken advantage of these Viper Image Media car scripts and have described them as the “best turnkey Auto Dealer solution on the market bar none” and have explained, “the software to be so easy to use; adding vehicles to the site and all other administration is so easy and straightforward”.
Why not give Viper Image Media a call today on 08456 432 110 so we can explain everything to you in a little more detail.
Let us help you get a higher return on your advertising investment by using our Car Sales Website.
About Adrian Pitt
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