Search engine optimisation or marketing is becoming increasingly difficult as the search engines tweak their algorythms on a regular basis. There is no definitive list as to what to do in order to become the leader in your field (ie a top 10 position) but a basic set of rules must be followed for each website.

Many things are taken into consideration by search engines, Google in particular which contributes 80% of your total visitors. Things like your domain name, the age of your domain, your pagerank, quality and quantity of content and even the way your website has been coded can have a devastating effect to potential traffic.

We have experience in all areas of search engine marketing from the small business up to brand named insurance companies who are in one of the most competitive areas.

The average website need not worry too much about escalating costs for search engine marketing as our packages are effective. Needless to say there is not a package that works overnight. A brand new website for instance usually takes 3 to 4 months before quality traffic is delivered through the search engines even after optimisation. Our packages start at a 6 month plan for new sites. If you have an existing site that has already had work done, we can quote accordingly.

Another very popular area of search engine optimisation (SEO) is that of Pay Per Click Marketing (PPC). PPC allows you to buy your traffic from the search engines (such as Google Adwords). Google provides free tools for you to see traffic levelson a daily basis for your required search terms and also gives you an evaluation of costs. This form of electronic or E-Marketing is fast and effective putting your site "out there" immediately however it's cost effectiveness needs to be considered carefully and observed regularly.

If you have any questions about optimising your website to increase your visitors and revenue, ask one of our experts today.